BTS :: Labatt US Bear

Here are a handful of Behind the Scenes photos from the Labatt US Bear shoot. We had a ton of fun on set, and I had to share some of these. We had a huge list of poses and scenarios the bear had to be in, so in between we grabbed some extras. A huge thanks to the team for making this happen.

Photographer: John Butler
Client: Labatt Blue USA
Agency: Publicis Modem / Publicis
Copywriter: Stephen Sinisi
Account Supervisor: Lukasz Dolowy
Bear Model: Cole Bennet
Assistant: James Vanderwoerd
Art Director: Derek Knight

Labatt US :: Bear Photography

I was really excited to shoot a series of bear portraits for Labatt US last week as they started a campaign for the 2013 Super Bowl. More to come here: https://www.facebook.com/labattusa

Labatt US :: Rewards Program

About 3 years ago I shot some products for the Labatt Blue US Rewards Program. I never did see the use of them, until I stumbled on the website this past week. Here are some samples! Visit http://www.labattbluerewards.com to see them all!

welcome.

Hi everyone, welcome to the official blog of johnbutlerphoto!

Here I will be making posts about upcoming projects, behind the scenes on shoots, final images and tear sheets. Formalities over.

In the last couple of weeks, I've been working on my drinks portfolio. Some of you may no me as a beer photographer, while others may know me as a portrait and lifestyle photographer. Well I have found my focus (for now), and will be working my tail off to expand this part of my business.

the[focus]:
My focus as a photographer is beer, alcohol, wine.. bottle and table top photography. Some people have responded with, "Duhh!" - but it takes time to truly find out the difference between what is passion and what is fleeting. I gave the beer thing a couple of years to test the ground and truly see if I could do beer photography for the rest of my life. The answer is yes. I love photographing metal and glass. Tall boys and bottles. I also love the idea of getting artistic with it, and not staying within the confines of the commercial market. For this summer I have several concepts planned out, and I can't wait to get started on them!

I of course do much more than bottle and table top photography - and I will post on here some of my other work too - but I am maintaining my focus and showing people through johnbutlerphoto.com what I love to do.

Some of my clients to date: Labatt, Alexander Keith's, Tequila Tromba, Muskoka Brewery, Flying Monkeys Brewery